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Kathy Dragon — working lab

A workbench of small, curious experiments I've been working on

A quiet corner where things get tried, broken, and pinned.

Kathy Dragon smiling on a snowy mountain trail in the Picos de Europa

AI Findability Monitor

Tracking which adventure travel companies ChatGPT, Claude, and Perplexity actually recommend. Read the results here — no download.

On September 1, 2026 I asked ChatGPT, Claude and Perplexity the same 18 questions a real traveller might ask — things like “best small-group trekking operators for the Dolomites?” — and recorded every company each one recommended.

18
traveler questions
3
AI tools asked
54
answers collected
127
different companies named

What stood out

  • Across the three tools there were 212 recommendations covering 127 different companies. Claude named the most (90), well ahead of Perplexity (62) and ChatGPT (60) — so the tool you ask changes who you hear about.
  • Almost every mention was the AI's own suggestion: 205 of the 212 mentions were companies the question never named.
  • Just over half the mentions came with a link (122 of 212). A link isn't proof — it only shows the AI pointed somewhere.
  • The AIs called 145 mentions a strong match for the traveller's request. That's their claim, reviewed separately, not verified here.

This is a snapshot of one week, not a ranking. The other tabs show the exact questions, every company mentioned, and how the three tools compared question by question.

What’s next

Eighteen questions is the starting set. I’m expanding it to cover more destinations, trip styles and traveller types, and running the whole set monthly so shifts in who gets recommended show up as a trend rather than a one-off.

View only. Baseline wave: September 1, 2026.

Guides you can download

Infographic: which AI tools travel professionals should use, by task

Which AI Should Travel Professionals Use?

A one-page guide to picking the right AI tool by task — writing, research, documents, automation. Free to save and share.